Manufactured in Brazil / 7-10 stores by end of 2011
LOS ANGELES--(BUSINESS WIRE)--BRAVADA International Ltd. (www.Bravadawomen.com) (Pink Sheets:BRAV) announced today that it has completed and will release its women’s activewear private label brand, BRAVADA Elite in early Q2 2011. BRAVADA Elite is BRAVADA’s high performance women’s activewear sport fashion product line and over the past few months, has developed a long-term relationship with one of Brazil’s leading women’s activewear / sport fashion manufacturers with over 25 years of design and manufacturing experience. The BRAVADA Elite Women’s Activewear Collection is the cornerstone to BRAVADA’s accelerated growth strategy for 2011 through immediate gross margin expansion, wholesale revenue growth of BRAVADA Elite, BRAVADA Women’s Athletica store openings and more. The BRAVADA Elite Private Label Collection provides:
1. Gross margin expansion of between 15% - 25% through significant lower cost of goods while increasing overall quality of BRAVADA’s women’s activewear and sport fashion offerings.
2. A New BRAVADA Elite Collection of between 50 - 75 distinct pieces twice annually (every 6 months)
3. Accelerated BRAVADA Women’s Athletica retail store openings, Domestic and Internationally
4. Domestic wholesale to select third party retailers
5. International Wholesale to select third party retailers
6. Implementation of BRAVADA’s Women’s Athletica franchise store program
7. A number of additional opportunities currently under discussion, to be announced.
BRAVADA Women’s Athletica Corporate Retail Store Expansion
BRAVADA expects to accelerate its corporate store openings throughout fiscal year 2011 with a target of 7 -10 corporate BRAVADA Women’s Athletica Stores by the end 2011. Revenue has continued extremely strong both online and in-store and the introduction of BRAVADA Elite is expected to magnify gross margins, revenue and organic growth across all of BRAVADA’s revenue idioms.
BRAVADA Elite Wholesale - Domestic and International
BRAVADA currently has a significant number of select third party retailers who have requested to retail BRAVADA’s private activewear collections. BRAVADA has completed its wholesale ordering system software on BravadaWomen.com and expects to begin marketing and distributing BRAVADA Elite upon receiving its initial large shipment. BRAVADA has had requests from around the globe from Canada, Australia, the United Kingdom and Italy as well as domestically. BRAVADA expects to make an announcement with regards to its wholesale business shortly.
Retailers interested in carrying the BRAVADA Elite Collection may contact BRAVADA at Bravada@BravadaLtd.com.
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