I like reason. Having solid information upon which to make judgements is essential don't you think?
As you said, the Keeting info provides a peek.
VC sometimes pillage, mostly they take 80 to 90% ownership in return for money and sometimes management support.
One of the VC "reality" shows had a man looking for money and his comment to the panel was "I'd rather have 10% of something a than 100% of nothing." That's how those guys roll.
Market Data 
Markets 
AI
