It's like the old joke. A middle-aged woman goes to the doctor. He tells her she's in good health but he's puzzled that she's still a virgin. She replies that for 40 years she's been married to an IBM salesman, and that every night, he sits at the foot of the bed and tells her how great their sex is going to be.
They added yet another of the already known associates to the list of public participants... which I don't see as a reason to think is something worth flogging as a unique new benefit...
It's not change at all... much less change I can believe in...
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