TiVUS Commences East Coast Advertising Sales Company confirms robust demand for hotel TV advertising
So it has nothing to do with the Revenue being generated from this?
"Although traditional television advertising aggregators do need a rough minimum of about 5000 rooms to make impression-based advertising viable, that does not preclude us from acquiring local advertisers directly," commented Shiva Prakash, TiVUS' chief executive officer.
"Our ad sales team currently operating in the Northeast is being 'courted' by several large advertising/media groups as well as directly marketing to local, ready-to-place advertisers.