PowerSport Business Industry reports that 2.6M motorcycles, 1.1M scooters and 2.4M All-terrain Vehicles (ATV) have been sold in the US in the past 5 years. With an installed base of 6.1M PowerSports vehicles the addressable Market or "highest likelihood of sales" is 2.49M units. Most insurance companies are offering a 30% reduction in premiums when owners have tracking devices on their PowerSports vehicles.