I think you did well getting back in. That link goes to a post that is pumping another company...to each his own. If we're successful with the business plan, they continue to benefit but not like we will.
Terms like "bleeding cash" pertaining to operating and start-up cost aren't really fair characterizations...the cash is going for a purpose according to a plan. What's that company's business plan to produce something and what growth rate does that lead to? Some on the board own shares in that company and it probably is ok with less downside and less upside risk.
What percentage do you think of what are now highly successful companies actually "bled cash" in the early days of the start-up of operations in their venture? My guess is, that percentage is pretty high.
You likely bought back in too early, this will be close to sub penny range just before 4th quarter report releases and well into .000 range after it releases. ;)