From Motley Fool...FYI
In fact, ZAGG currently sports a rather lofty P/E of 25. That represents a clear premium to Apple (14.3), whose SmartCover now competes directly with ZAGG, as well as Hewlett-Packard (NYSE: HPQ ) (6.0) and Research In Motion (Nasdaq: RIMM ) (3.5).
CAPS All-Star TSIF elaborates on the bear case:
I'm back again on the theory that ZAGG well overshot its mark on this rally, mostly due to short covering. I've pitched extensively about how over valued ZAGG is and my concern that their return policy and accounting model is suspect at best and will catch up with them. Also, you can't inventory a thousand [SKUs] that go dead as fast as you generate new ones. Those fond of ZAGG have some of the strongest conviction bias I have ever seen. Good luck to them. This economy is still in flux and ZAGG will show it's true value in 6-9 months.