arkie, there was zero marketing and the company was going through a major shift at the time when they should have been reaping the benefits of the holiday seasons.
A bad year. No one disputes that. And, many were waiting, hoping for the Odyssey 1000 to purchase for the holidays.
That being said, Fred is now center stage with his new plan, which has the DAP market being flanked by two even more exciting markets, IFE and auto infotainment.
Do we understand what it would mean in royalty payments if the microOS 3.0 is licensed and incorporated into auto factory installation ?
How about several airline carriers stocking their fleets with IFE products ? What about servicing those units on a monthly or quarterly basis ?
Then there are ipod numbers to massage...4 million in sales, primarily MAC users, at $500 a pop. How many thousands or million PC users will be looking for the next generation jukebox player at a better value ?