He told me that knowing about BG-12 made all the difference in the world
I have an analogous, slightly more on-point story. My nephew is in the last year of his residency program at UCSF and interviewed for oncology fellowships at most of the top places. I had discussed Exelixis' drug with him, and he mentioned how surprised (and apparently impressed) some of the interviewers were that he was so well informed about a not-yet-approved drug.
He ended up choosing Hopkins so as to be close to his girlfriend. Not my first choice for him :)