ChromaDex has positioned itself in the $151 billion natural products industry alongside so very big players in the industry like Pfizer (NYSE: PFE), Kraft Foods (NYSE: KFT) and Nutraceutical Int'l Corp (NASDAQ: NUTR). Nutraceuticals and natural products are two of the fastest growing industries with a value of nearly $86 billion for the US alone. As the "baby boomer" generation ages, nutraceuticals and natural products will continue to flourish.
Chromadex's first proprietary product is pTeroPure® which is based on an antioxidant found in blueberries. It has been shown to promote a healthy heart, healthy aging and improve cognitive functions. pTeroPure was given "Most Promising Ingredient of the Year" by Frost and Sullivan and is projected to have a market value of $465+ in the next 5 years.
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