TED/TEDx presentations are supposed to be educational...get the word out on the science to generate interest. Imagine if you never heard of this process (P2O) before and someone sends you the link to John's talk at TEDx yesterday...it should have a profound and immediate impact on you, make you want to tell 100 people and spread the word.
the reason why the presentation is considered to be awesome is... as investors,we ( the longs) are already familiar with jbii. the purpose of his presentation was for all of the new ears to hear it. for those not familiar with jbii, wouldn't you think for those hearing it for the first time, would be considered mind boggling? i do.