Vancouver fashion designer Jason Dussault is known as “the Hoodie King” for designing “celebrity streetwear” worn by the likes of Criss Angel, Kid Rock and Gene Simmons. This new reality series follows Dussault ands his wife, model Mashiah Vaughn, as they move back to Vancouver to launch a new business enterprise while juggling the constant demands of parenthood. In the opening episode, Jason must choose between looking after his kids or hanging out with his pals from Nickelback.