"non-voting common shareholders"? I think you must have them confused with a pinkie in which insiders have majority control. In THAT situation, you're right, the common shareholders don't matter and management can (and often does) treat them as a piggy bank.
Xata is a Nasdaq listed public company however. They do not allow "non-voting common shareholders" and similar shenanigans that pink sheet companies get away with. You're not going to see reverse splits followed by thousands of percent dilution here! ROFLMAO.
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