SMKY NEWS !!!
Smoky Market Foods to Launch Weight Watchers Ad Campaign
Campaign Targets U.S. and Canadian Membership
Press Release Source: Smoky Market Foods, Inc. On Tuesday September 13, 2011, 9:00 am
WEBSTER CITY, IA--(Marketwire -09/13/11)- Smoky Market Foods, Inc. (Pinksheets: SMKY.PK - News) announced today that it has signed an advertising agreement with Weight Watchers International, Inc. for an advertising campaign to introduce Smoky Market's unique Smoke-Baked Salmon to their membership in both the US and Canada. The US ad campaign is set to launch the week of September 26th 2011. The Canadian ad campaign is expected to launch later in October, but subject to completion of the current permitting process to export the Company's smoked fish from its Iowa processing facility.
"We sent our Smoke-Baked Salmon fillets to the Weight Watchers management team a few months ago and they were very impressed and loved it," said Edward Feintech, Chairman, President & CEO of Smoky Market Foods, Inc. "They are quite excited for us to commence the campaign, as our unmatchable quality fits precisely into the health, fitness and dietary preferences and requirements of their consumer membership. Their mission is to introduce and offer ordering convenience for qualified prepared foods and Smoky Market's salmon will certainly be unique to their website. It's just an awesome opportunity and we needed to first complete our re-branding process; we're building inventory now," Mr. Feintech continued.
Weight Watchers receives nearly 8 million visitors per month between the US and Canadian websites, with the average visitor spending several minutes perusing the website for new products and enticing recipes. The Company has purchased an ad campaign that will feature five ad placements appearing in daily rotation on both the US and Canadian websites, and when viewers click on the ad, they will be instantly directed to the Smoky Market website for ordering convenience. Said Mr. Feintech, "A mere one quarter of one percent of their viewers placing an order will generate several million dollars for us, and a one percent order response would max out our current capacity."
The Company plans to raise capital to exercise its option to acquire the Iowa processing facility property so that production capacity can be increased to support additional on-line marketing campaigns and its anticipated distribution to the supermarket industry. Relative to its SEC filings, the Company has filed its 2010 10K and its 2011 10Q for the first quarter is to be filed this week, with the second quarter 10Q to be filed the following week, which will then bring the Company current on its filing requirements.
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