The naming of Homeclick Ventures LLC is interesting in light of George Foreman Ventures LLC. Coincidental naming or more to the story?
As long as we are brainstorming, I see another possibility here, that they are setting things up like they did when they rolled into this shell with GFME. They set up George Foreman Ventures, LLC as a subsidiary and basically rolled in the intellectual property assets in there. They then had George Foreman Enterprises, Inc. as the parent company who would license out these assets, as one part of the business. That scenario makes sense and would have made it easier to license out intellectual property. Possible they are keeping the same general idea here.
Switch this out and turn George Foreman Enterprises, Inc. into Homeclick, Inc. And basically make George Foreman Ventures LLC into Homeclick Ventures LLC this all might make sense. In this case, like with George Foreman Ventures, Homeclick Ventures will be the home for the company's intellectual property (Hechingers, Builder's Square, Yardstar etc.). And the parent will build core business, as well as looking to license out some of their IP through Ventures. The one thing that I remain most curious on is getting more details on the lighting showroom. Retail or non-retail is a big difference in many ways. But, what we can say, is the general framework of a parent company with a number of sub's is something they have done before so it would make sense.
If there is anything the discussion and DD last few days tells us, is why it is taking longer than we thought. Alot more appears to be going on than simply rolling homeclick.com in. This would indeed be complex to set up.
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