yep, pepsi and coke. and as for lipton arizona and snapple, i mean..... those are like the Reebok and Nike's of tea. You can't compare this company with the juggernauts. and really in industries like this one it IS the juggernauts making the money and no other company. the little companies just can't compete because the retailers only put the 'big boys' on their shelves. mind you, it's entirely possible to make somewhat of a name for yourself even today, soda companies and perhaps tea companies do it all the time... you see their less expensive and less known brands on the shelves at stores YEP it happens. but even that is a long shot.... it's one thing to start your own business (like facebook or google or a good play i think is electronic cigarettes, or any invention you see that makes it big, those are good because their is NO competition) but when you jump into a market that is dominated by major players there's simply no way to carve too far into the market because the market is already in agreement/contracted with the bigs. So as for grandma's tea becoming a household name, i'd rather play poker then take those odds. seriously. i could be wrong, but i doubt it. so you just have to assume even at this company's BEST it will get minimum exposure into retailers. how long might it take for the company to get to that point? and at that point, what would the quarterly earnings be? hehe, lot of 'hope' needed in any pink but esp. this one IMO. just do the basic metrics... with the o/s so high the pps won't move over .01 or .10 or whatever without MILLIONS in EARNINGS/qt