Lol not awkward just comes off as a used car salesman. He is not ahead of his time. There are plenty of bikini baristas around seattle and tacoma. Guys that worked for me would go to those stands once maybe twice just to see but they never made a habit out of it
He has always been ahead of his time. Usually in the development of technologies. This idea may not be new in the northwest but he has packaged it nicely and is taking it national.
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