One never knows how the faithful will do with a tid bit of news so a run is possible and yes it would be a good short as the $btk is about ready to roll over. A lackluster run would also point to what Lee calls, it's not what the news is , it's how the market or stock reacts to the news. So a lackluster run would likely be a hint of a possible short entry. If the $btk rolls over then gern loses steam just because. All bios will or most will anyway.
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