Exactly, we all speak to "Eric" which I find to be a convenience in regard to fantasizing about the possibilities for this company, but who is to say the product or company is successfully designed. Why would a CEO or someone affiliated with the company speak about the company in a negative fashion? To be honest, the website and product seem to have a dated appearance in a growing market of nutritional products. We need substantial news and numbers concerning sales. The near tangible will be sales figures following the test period in Walmart and a potential national deal with Walmart.