Basser...all that really has to be known is that the company with ETC in "100 retail outlets" by October 2010 with a "new CEO as of January 1, 2011" whose management wasn't considering issuing a single dilutive share 9-16-2010 in their official SM PR....except for the 1.35 BILLION they had already planned to issue starting less than a month later, is by all conservative estimates, on track to spend a MINIMUM estimated $1,980,000 in 2011 against a projected $1,370,000 or so in revenues...the latter based on their own numbers. Two years plus after the $100M in upcoming prospective sales they will lose yet another half million plus...oh yeah. It's the rrrrrrrrrouter. IMHO.
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