You guys need to relax.
If a trader bought early at .0001/.0002 and is looking for a small move to .0004/.0005 to exit and double his money after fees, that's a great trade. The MM's could easily take it up to that level regardless of any company business or other conjecture. If it doesn't happen, that's trading!
For those who bought high last year and rode it down, you and only you are responsible for holding. There may be nothing wrong with holding in your particular plan but don't blame Delmar Junkovich for you exceeding acceptable losses.