"Cheap" is relative. BFHJ gonna get even "cheaper" as more months roll by without PR from comapny. By that time, you would have wished you got out at trip zero 8.
How were those "cheap" shares in the teens treating you now? Looks like the smart ones were the peeps that sold in the low teens. And, of course, the dumb ones were the people who bought them.
From an analytical standpoint, BFHJ is actually highly expensive. Neither their earnings nor their assets deserve a 1 million market value.