A) The indication. In the video, it says "creases and wrinkles around the mouth". This is broader than the actual indication of nasolabial fold winkles.
A nitpick, but you are technically correct. laViv has not been approved for such mouth-area defects as smoker’s wrinkles (vertical lines above the upper lip) and marionette lines.
B) The whole "natural is better" BS. First, it is not 100% from the patient (see the label reference). Second, the other leading treatments are also "natural".
Absolutely correct. There is nothing “natural” about having your cells extracted with a needle and processed in a lab for re-injection. I mentioned this on the FCSC board on iHub (#msg-64593414), and you can probably guess the reaction it generated :- )
Here are two other factual misstatements in the Bloomberg video:
C) The interviewer says laViv is a stem-cell treatment, which it is not. (The healthcare reporter from Bloomberg does not correct the interviewer; perhaps she doesn’t know herself.)
D) The healthcare reporter from Bloomberg says Botox stops working after about three months because it is “reabsorbed by the body.” In fact, Botox stops working after about three months because this is how long it takes the temporarily paralyzed muscles to rebuild themselves; the timing has nothing whatsoever to do with how quickly Botox is eliminated from the body.