Just a little bit on the light side: It could be daunting taking over PR duties-maybe not realizing the 100's of emails that they get like an avalanche. Such a situation could put a new PR person into a catatonic state. Emily to Bob: "Bob-do I have to tell them what color of shoes I wore in the 3rd grade?" Disclaimer-this is a facetious representation of the PR position in many of these penny stocks.