I'll give you that. When you search for "free ink", you get #2 spot in the keyword-related searches, after the sponsored ones (so it's the #5 spot). This is only because it directly corresponds to their domain name "freeink4life.com" (not because they have done any advertising). But it doesn't come up in any other searches. And who searches for "free ink"? That doesn't make any sense. Nobody would conceive that ink (or anything in this world) can be free, and it actually isn't - you have to pay S&H.
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