Really not concerned about how they sell.
1. If they sell it all with a market order, the stock price will probably drop significantly providing opportunity for others to buy at a discount. The "event" would most likely be lost in the dust of 1-2 weeks or until the next positive news.
2. If they sell slowly, with limit sells then the stock doesn't depress as much but remains depressed for a longer time. This has a longer impact on other investors but still, 6 months from now nobody will remember.
IMO they should just sell however they want to. Three months from now it really doesn't matter except some of us may own more shares.
Just let it fly. Pull the bandaid off quick and you won't feel it so much! It's all about perception, not fact.
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