point is, LaViv introduces a new class of treatment, a biologic, it is proven safe and effective, lasts longer, uses the patient's own cells reintroduced to the body, and is not a poison or foreign material. It allows for the formation of new cells and stronger connective tissue fibers. Over time, this results in a significant reduction of wrinkles and fine lines, and creates a healthier, more rejuvenated appearance. It should find its place in this growing, multi-billion dollar market. Not to mention the press it will receive upon approval.