Yes. Dilution is dilution is dilution.
Hop-On issued 7.5M news Series C shares: for what purpose ?
These shares can be converted into 300 times more common shares: when ? At PM whim ?
The net effect is that the value of current common shares have been diluted by 2 billion more shares.
So, the company started 2010 with about 800M shares, and they have about 7.2B shares now.
That's an 9-fold dilution in 1 year and a half.
During that period, the company lost money from operations all the time, and even diverted money from the company.
So, the shares are constantly losing value:
A) from rampant, relentless and hidden dilution
B) from operating losses, including entire no-sales quarters
That sh1tty stock would still be way overvalued at $0.0001.