"I think what is good for the company is good for the shareholders"
See, that is the problem--the company is entering into agreements which are good for the company but bad for shareholders --an example is the China JV--the company gets 5% --that will pay the staff and perhaps operational costs--but the assets of the company are then devoted to that work and it means zip for shareholders
Another example is the financing--the financing will help the company survive but the financing terms, involving shares, dilutes the stock, again its bad news for shareholders.
Moves like this are driving the stock value down.
But the company is deep in the hole and has no choice.