here's 10 million reasons why stock will go much, much higher: from the 10Q filed on May 23, 2011
IMHO
Upon the Company entering into the above mentioned agreement with Justin Bieber Brands, LLC, Mr. Keith St. Clair became a director of the Company and our new Chairman of the Board. On May 2, 2011, the Company issued Mr. St. Clair 10,000,000 five-year stock options exercisable at $0.0085 per share. Of the options, (i) 2,500,000 vested upon signing of the Beiber Agreement, and (ii) the remaining 7,500,000 will vest in equal increments over a three-year period each June 30 and December 31, with the first vesting date being December 31, 2011, subject to Mr. St. Clair remaining a director of the Company on each applicable vesting date. The options were valued on the grant date at $0.0074 per share or $74,000 using the Black Scholes option pricing model with the following assumptions, stock price of $0.0085 (based on the grant date quoted trading price of the company's common stock), volatility of 159% (based on historical volatility), expected term of 3.625 years (using the simplified method) and a risk free interest rate of 1.84%.
Let's see - .0085 0r .85 0r 8.50??? I would hold for at least 3 years, but that's just me being greedy.