because exposure creates fame and fame is a function of medium and that is the message. The same is happening to another stock. The difference is that celebrities are involved that transmit the seed, the product, to the people and households as magazines display the news. Media carry the seed to people's awareness and it's that wildfire that comps thrive on supported by word of mouth. I have seen a gold comp advertise thru the SEC by means of a vid. But DGRI has to have its facts cleared and secured before it can do that or it will not strike soil. Enjoyed yr article !!