These are exciting times. The new website is up. I'm pretty sure paypal isn't included right? If it's direct pay through the smokereal.com website - that's just music to my ears. Anyways, the website is up, it's taking orders, and now we see they are ALREADY shipping orders out on day 2. So the "operation" is under way. Once SFIO staff handles the initial "launch" you will see the RE/AL REAL launch with some heavy advertising. They have not advertised their website at all to this point, because they want to make sure their operation is flowing, and that it'll be able to handle heavy volume.
I would say by the end of tomorrow they'll decide to initiate their advertising agreements and you'll get a PR about that. Relax, they wouldn't launch a website just to let that website die off lol. This is a sfio staff of experienced marketers.
GOOOO SFIO