They could have their programmer update the site's key words, that way the site becomes visible as a link by those googling about the story or information abou the ban law. It would create more traffic to SFIO and cost little to nothing. They should be doing this anyway, so people who surf the net can discover that they exist!
I'm really not sure about the cost of print ads though, I imagine that could be pretty pricey, but it would still be worth it for them to strike in some way while the iron's still hot. I wonder if there's a tips link for the NY Times? Who knows, maybe they'll write a story about sfio.
Maybe I'll drop a tip to a few of the online papers.
Maybe someone will notice it.
Maybe I should be working for SFIO... lol