Based on that development (new website) and collapse of HFBG as free-money machine benefiting Luciano, Ross, and other insiders, here is speculative scenario in two steps:
A) Primo Products LLC (Ross/Luciano; GMM brand/trademark owner) pulls their GMM marketing license from HFB and assigns said license to Larry Johnson Beverage Group, Inc. (LJBG) in exchange for significant stake in LJBG. LFBG is a separate free-standing DE company composed of 1500 shares. See image file below. Control of LFBG would reside with LJ, COO Luciano, and CFO Ross with bone or two thrown to CBDO Godfrey. (Has license already been pulled from HFB?)
B) Hall of Fame Beverages, Inc. is reverse-split at least 1:100, then shell reverse-merged (also called reverse takeover) with LJBG. A reverse merger (merger agreement particulars determined by Ross, Luciano, LJ) would result in control of a new publicly tradable company by LJBG (majority owned by LJ, Luciano, Ross). Entire existing base of common shareholders of HFBG will be left holding the bag containing minor if not trivial interest in LJBG.
Hey, COO Luiciano, nice house built with sharebuyers' cash.