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greenpar

05/01/11 12:07 PM

#41695 RE: Woodsy #41694

Young urban professionals he is going after.

Wine drinking is increasingly considered a healthier alternative to spirits and is somewhat trendy. Still red wines are particularly popular. Wine bars and boutique wine stores have flourished in the major cities of Shanghai, Beijing and Guangzhou. Young urban professionals and business people account for most wine consumed in bars and hotels.

Rapid economic growth has produced a middle class with the capacity to pay for imported foods and premium products of all types including wine. Reflecting this, now the world's fastest growing wine consumption market.

More http://new.dpi.vic.gov.au/agriculture/investment-trade/market-access-and-competitiveness/markets/china/china-wine-market