EXPLAIN ME GENIUS!
Could you please stop yelling?
Because BGMO is a non-reporting pinkie, Herzog, and any other insider, can sell their shares without the need to file Form 4. For all you know, Herzog has been selling after every PR. In order for anybody, including yourself, to be able to sell there must be buyers. Unfortunately, this most recent PR failed to bring in any buyers. Why? Because nobody believes Herzog's PRs anymore, that's why.