moxa1 - I don't think there will be any need for advertisers to subsidize mobile search/navigation. IMHO once PaperClick technology is fully operational and readily available, consumers will be more than happy to pay a small additional fee for the service.
Heck, I'm paying $50 bucks a month to be chained to this dinasaur on my desk, why wouldn't I pay $10/month to have better, easier-to-use service that I can take with me anywhere and use 24/7?
Enjoy your posts,
Schep
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