I have emailed a LOT of pink CEOs and always try to "read between the lines" on their replies... Mr. Ottens to me appears VERY sincere and comes across as a caring individual. To be honest after having several family members with cancer (my mother included) I was initially very impressed by the fact that the were donating 20% of the See Jesus app revenue to the American Cancer Society, it was one of the main reasons I started digging deeper into the company and decided to become a long-term investor. GO APCX!!!