So, this is what happen when yo u have tto explain your results.... How to sweeten the not-bad-but-yet-not-so-good-of-a-news. When a news is good, it is good period and there is no need to explain why. Here, the fact that they need to optimize their reading is a difficult process because automation is far from being perfect. And the algorithm that they will have to develop to do so is yet to be invented.
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