Luciano and Ross knowns that they can make way more $$$$$$ selling the product than simply diluting shares.
Oh really? LMAO! This "company's" history suggests otherwise.
The end game is a buyout of the company for a couple of dollars of shares. Happens all the time.
GO HFBG!!!!! And buy more common shares
If that is the goal, why don't Ross, Luciano and Johnson own considerable amounts of common shares?
If they really believed the moves they were/are making would generate real long-term value, wouldn't they be purchasing huge sums? Yet, they own no common shares.
Why? That question has been asked over and over, again. Yet, no logical reason for their refusal to buy common shares has been submitted.