That tire company is apparently China's largest and the 11th largest in the world. Also seems to be the fastest growing. Still no idea why the stock is at 10 cents, though. Must be an obvious reason for that.
Research Report on World's Top 50 Tire Enterprises, 2010-2011
The sales revenue of Hangzhou Zhongce Rubber Company Limited in China, which ranked the 11th signifying the best performance among companies in Mainland China, increases by 11% YOY, reaching USD 2.36 billion.
CSHEF seems to own 26% of that company. At least that's the number in the latest 20-F filing from December last year. A new 20-F should be available later this month.