Excellent Point. I don't know the SEC rules for a CEO who doesn't own registred shares in the A/s. The capital invested amounts to a discretionary face value loan for which we do not know the terms and total value.
Also, Regrding the Company's Value
For all we know, the current value of the company with that one new deal alone may have doubled. If the yearly revenue stream is maintained from last year, then the 4 new deals recently signed already bring the Yearly revenue up 7% in one quarter. If they can maintain that type of business expansion across the year that amounts to growth of nearly a 28% increase!
That is GREAT!