It's a trade show, everyone pays for a table to show your goods to the folks who are looking to acquire new technology. Networking. You can bet your sweet behind that all the major wireless companies will have representatives there scoping out the next big thing. They received a nomination to be "best" in that trade show. Draws MORE attention.
$300 keeps out the riff-raff, only serious companies are going to pay and show. If any yahoo could sign up for free then you'd get a bunch of yahoos!
I've done several trade shows. You pay to play and network. This is GOOD NEWS. Even if the "award" is bunk.
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