An unusually candid statement for a biotech executive (from the same interview):
The reason we are talking about once weekly is a competitive issue rather than a compliance issue… For defensive reasons we're going to develop it. We don't want to get caught flat-footed.
I tend to agree with Sorenson that weekly administration per se is not a significant benefit in compliance. For Byetta/Bydureon specifically, I’ve long thought that reduced dosing frequency was offset or even outweighed by the kind of needle that has to be used to administer Bydureon.
NVO held its Investor Day webcast yesterday—lots of interesting slides on the diabetes market, especially as it pertains to The Global Demographic Tailwind: