Tom promised that the Real ecig would be out "within 2-4 weeks" when I spoke to him on the phone three weeks ago.
On my call with Tom he said that "they already had several thousand units" and "several hundred thousand filters" and that they were "only waiting on the packaging from China" which he expected would come "after the Chinese New Year."
I posted the notes from my call with Tom after I spoke to him and noted that what he said was extremely positive for the stock if it were to be believed. I didn't believe him then and believe him even less now.
I believe that he said the same to other posters but I'm not going to go back through their posts to find them. Look at TopDog's posts, I believe he posted a timeline at some point.
I didn't realize they already pushed back the timeline in their PR. I'm sure when the end of March comes they will push it back again. Why am I so sure? AHN stated that SFIO never bought any filters at the same time that Tom told me that he had bought "hundreds of thousands of filters" and a year after SFIO put out a press release stating an order of a "million" filters.
Who said the REAL e-cig will be out next Saturday? The date SFIO gave is before end of March. Meaning the last week in March.
"Domestic and offshore production of the redesigned and less expensive REAL e-cigarettes is underway, and barring unforeseen circumstances they will added to the shopping cart before the end of March."
Notes from my 2/7/11 call with Tom. Note: You should not take what he has said as fact.
Interesting call with CEO Thomas Schroepfer
I called the CEO to see if I could get some clarity on the shares outstanding and float.
He didn't have the precise figures available however he gave me ballpark figures of 700m Authorized, 200m outstanding, he didn't know the float. These figures slightly underepresent those found on otcmarkets.com but he was just estimating.
TS had many positive comments about the company that, if true, should be good for investors in the absence of new selling pressure.
I strongly encourage investors to do their due diligence and not take these statements as fact. Some of these statements appear to contradict publicly available information and other research that has been performed on the company. I did not challenge him on any of his comments when they contradicted my previously held beleifs.
TS told me that: -SFIO has not sold any shares in over 6 months -SFIO has given away shares and has paid for some services such as PR campaigns with restricted shares. -Restricted shares carry a 1 year lock up -the PR services are to include online, print, and TV ads. SFIO is only paying to promote the product and not the stock. -SFIO did not hire StockMister to pay for a promotion for their stock on Friday. -TS speculated that short sellers, MMs, or the competition might be behind the fact that the stock has not risen as much as shareholders may have liked (he noted the stock was down on high volume.) However he pointed out that this was pure speculation and he did not know who was doing the selling.
-SFIO plans to make the nicotine ecigs available online in 2-4 weeks and that they are still waiting for packaging and the filters. -He noted that packaging was coming from China and it shouldn't be expected until after the Chinese New Year -Several hundred thousand filters have been ordered -The filter supplier is AHN -Several thousand starter kits have been ordered. -The 'Real' ecig has been redesigned from what is sold in Europe to make it less expensive -The 'Real' ecig has been on sale in Europe along with Smokers Option -SFIO will make a small profit on the starter kits and TS believes that by pricing the starter kits around $18 will allow the company to capture a greater share of the market. -SFIO will continue to explore selling their ecig on submarines.
I sincerely appreciate Tom giving me his time. We spoke for about 15 minutes. I strongly encourage investors to give him a call yourself to ask follow up questions that you may have.
Some of these points seemingly contradict some information such as the increase in share count and statements made by AHN about their relationship with SFIO.
Ironically, I now have done more DD after selling than while I was still a shareholder. If I believed all of Tom's responses I would be buying back in. I am currently on the sidelines. I plan to spend a lot less time on this stock. Do your own DD. I wish all shareholders and traders the best of luck.