Would like travel apps to have a strong distinctive snappy written brand so they are seen as part of a collection to buy.The titles are too long, diverse and cluttered and they dont stick in the mind .Notice how our competition use words like " guide or 48hrs or paris to go" as this targets people who make short trips to cities or countries.It is worth looking at the branding and titles of our competitors.We need ongoing repersentation in the travel top 200 to lure customers to other existing travel apps and short distinctive titles will help.We need better branding to stand out in a crowded and lucrative travel marketplace. Would also like more clarity as to the slowdown in approvals as this is certainly affecting travel top 200 numbers.
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