That's not the only answer. There is another answer that makes far more sense.
They want to merge into QASP, so they can take the former equity, R/S it into a small corner of the Authorized Shares (similar to compacting garbage) then hand out new shares to "Associates" instead of paying them like real people. The fact that quite a few shares may be hosed into any sort of excitement created in the typical stink-pink P&D play which will likely be generated can't be discounted either.
Got a lot to reply to baldeagle but I'll start here first. the issue is not of pride it is of branding. my question is why would a " successful" company such as centaflix allow themselves to be rebranded under the qasp name? according to the pr this would be a full merger with qasp as the surviving company. that would constitute a name change for all centaflix products. doesn't make sense.