I actually went to AOES store in the local mall, and it wasn't particulary busy. And merchandase didn't look that impressive either. I'm not a teenager, but I'm going to guess that AEOS brand was pretty hot for the past couple years, and in teenager terms its a long time. Can't go through high school wearing the same brand of cloth for 2 years , considering that everyone else is wearing them too :) Not "kewl" :)