It looks like you are incapable of reading and fully understanding his post. He didn't say anything about the formatting. He suggested using "grown up" words instead of childish words like "big", especially in the title. I for one agree and will admit I had a good chuckle (and then cringed) when I read the title of the last PR.
Let me guess, the PR company dumbs down your complex words and is also responsible for the typos and horrendous (see, I used a grown up word instead of just "bad") grammatical errors?
With all due respect Roberto the newswire service editor may suggest a punctuation addition/deletion or a spelling/grammar change but the release is written by the submitter.
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