The Company is scheduled to begin shooting a direct response television commercial staring Forbes Riley and the CrossToner beginning the week of November 8, 2010. The commercial will be tested nationally in select markets following the Christmas in the first quarter of the year, the prime selling season for fitness products.
But as with anything....to ASSUME...(you know how that saying goes) I know for a fact that I never said anything about anything kicking off with IHSN in January, Others might have, but not this guy!!!